Size really doesn’t matter any more. Smaller and more localized businesses have become major beneficiaries of technology innovation, especially growing use of mobile and social media. read more
For those of you who already have an iPad 2, you are probably wondering “Is the iPad 3 just another “upgrade” that really boosts nothing to show?” Now that the new iPad has been in reviewers’ hands for a few days now, the reviews are out. Overall, the iPad 3 has been met with favorable reviews, most noting the superb quality of the new iPad’s Retina display which displays four times the pixels, a huge leap in graphical performance. However, others beg to differ. In IT Blogwatch, bloggers tread the thin line between love and hate. read more
Our team at Blue had an amazing day at the studio working with 8 Gulf Coast doctors to shoot promotional videos for Florida Med-Retreat. The videos were shot green screen, branded for Florida Med-Retreat and finished for distribution digitally through social media. Here’s a quick glimpse of our day in the studio with Florida Med-Retreat. read more
Creating video is not a new trend. However, not all video is good video. It’s important to create relevant, timely and interesting video content if you intend to boost your traffic. Below are three effective ways to boost your traffic using online video: read more
How do you go from “good” to “great” when it comes to retail sales…especially in a recession? We get that question a lot here at Blue. When you’re looking to increase sales while saving money, social media is often the way to go. It’s free or costs nearly nothing to join any number of social networks, forums or online markets. Social media is also where customers spend their free time, meaning you can reach them in their comfort zone. But, how can you leverage social media to help your business? Read on to learn how Amazon is using social media to drive sales – and stay tuned, in the coming weeks, I’ll show you how several other real businesses are using social media to increase their reach and drive sales. read more
Okay, so we didn’t think of this, but we could have. This is straight out of the Blue Play Book. Really, this is astounding creativity – and may have to do something similar!
Mashable just released a post, “10 Creative Uses of the New Facebook profile”. What I love about it is that it proves that you can push the boundaries of what Facebook can do. read more
I think it is a discipline. To start every marketing venture with knowing what you want in the end. I say it’s a discipline because I am reminded frequently that it doesn’t come easy for everyone. Often clients are thinking about their own needs or what they like, and not what the objectives of the marketing efforts are. The strategy developed to start the project is somehow lost in a folder of papers and is far from top of mind.
That’s okay… we will pull you back. Here are some things to remember when you are working through any client outreach or marketing effort. read more
Color is important to companies and people. Everyone has a favorite color. Sports teams have team colors. Companies have corporate colors. Even gangs have colors! Some companies have done such a good job of maintaining their corporate colors that those colors are permanently associated with their brand. Colors such as Coke-a-Cola Red and Porsche Red are almost as widely recognized as their logos. This does not happen by accident. read more
I read an article recently by Marc Prensky, an international thought leader, speaker, writer, consultant, and game designer on the subject of education and learning. His expertise explained how today’s teacher/professors are having difficulty educating the students of today, thus Digital Natives vs. Digital Immigrants demonstrating how teaching and learning has changed. read more
While nearly every industry has experienced economic cutbacks in the past few years, the real estate market truly felt the brute impact of the recession. Real Estate veterans who have survived the turbulent times realized that offline methods of traditional advertising, networking events and even the best salesmanship in the world were not enough to stay competitive (or in operation for that matter). While it wasn’t widely accepted in its infancy, real estate agencies and professionals turned to social media as a way of communicating directly to potential buyers – and allowing for two-way conversations to take place. read more
Sara Anderson
Marje Cannon
Shelby Dunbar
Robert Holzler
Lindsay Sweeting
