How do you go from “good” to “great” when it comes to retail sales…especially in a recession? We get that question a lot here at Blue. When you’re looking to increase sales while saving money, social media is often the … read more
As the resident copywriter at Blue, I’ve written (and/or edited) my fair share of Press Releases. I’ve noticed that many clients and companies seem to think that press releases are only good for one thing—telling news outlets about potential stories. … read more
1. Status Updates—With Caution You can let your connections know what’s going on with your business without posting updates that say “15% off of EVERYTHING in the store TODAY ONLY!!! Visit us from 9-5:30 at our downtown location for a … read more
What use is a blog when no one is reading it? We’ve outlined three simple ways to start using your blog to its fullest, which can mean a larger readership and better brand awareness. Start cashing in on your blog … read more
While some may have missed it, the Old Spice Guy was on a roll a few weeks ago, showing the world what a complete social media campaign can be. Videos of actor Isaiah Mustafa—known to many as the “Old Spice … read more
It can be tough to get your social media presence going…we’ve put together some simple ways to help you move from “what am I doing” to “why didn’t I do this sooner”! 1. Educate Yourself. It’s simple: make sure you’re … read more
While most of the world focused on the World Cup, my household’s televisions have been fixed permanently on Le Tour de France. With a husband who’s a cyclist and a parade of teammates (and friends) using our home as a … read more
We’ve all seen businesses dig themselves some deep holes. We can think of one company that spent over 80 days deep in a giant disaster. While we can’t help a company embroiled in an environmental catastrophe, we do have some … read more
We often hear that “laughter is the best medicine”, but when your company is in the middle of a PR nightmare…is it really the best time to begin cracking jokes on social media? At Blue, we give that question a … read more
It seems like just yesterday that I created the Blue Facebook Fan Page. In reality, it’s been nearly 11 months and the changes we’ve seen are incredible. Apparently, Facebook thought so, too.
Sara Anderson
Marje Cannon
Shelby Dunbar
Robert HolzlerLindsay Sweeting
