While most of the world focused on the World Cup, my household’s televisions have been fixed permanently on Le Tour de France. With a husband who’s a cyclist and a parade of teammates (and friends) using our home as a between-race hostel—I’ve heard my fair share of Tour commentary. I’m going to add my two cents to the mix, with a twist. Though the race reached its end yesterday, I think that the Tour can teach (or remind) those of us in the business world about some simple practices that can enhance a bottom-line focused strategy.
1. What Matters Most is What’s Happening Right Now.
There may be some very large, very scandalous stories circulating regarding drugs…but once a stage starts, the commentators don’t drone on about whether Lance did or did not do x, y or z. You hear about what is important at the moment. Why do we so often focus on extraneous information over the task at hand? Forget extra information or the gossip about new partners at the firm you’re representing. Keep your eyes focused on the road in front of you, not the scenery on either side. It just might shorten a few meetings and improve a few projects.
2. Edgy Equals Eyeballs.
Nothing draws attention like a good crash. Cycling gets you onto the edge of your seat because there is always the threat of a spectacular crash or unbelievable sprint to the finish line. But how does that translate into business? Perhaps we should pay a little more attention to the “edge” that we offer. Maybe that’s a very opinionated blog post, or a brand-new way of looking at an age-old problem. Perhaps you’ve hit upon a revolutionary way to do business (good for you). No matter what the idea might be, proving that your business has the edge is a sure-fire way to get people to notice you.
3. Play to Your Strengths.
The Tour didn’t get single-name status by creating a leisurely, month-long ride through the farmlands of France. The race shows the world much that the country has to offer. Every time I watch, I want to visit each stage location. After all, the background of the Tour is like a month-long tourism commercial for France. So…why do we so often fear self-promotion? Humility has its moments, but sometimes a plug of our own abilities is in order. There’s nothing wrong with informing friends, colleagues or potential clients of everything your business (or you yourself) has to offer. Show ‘em what you’ve got. They’ll probably be interested in at least one strength you offer.
With a little bit of edge, self-promotion and some serious focus, I believe that you can create something incredible. Think I forgot something important in the list? Have your own ideas about what the Tour can teach us? Join the conversation on our Facebook Page!
